Courtney Barton

Vice President, Research & Insights

Currently a Vice President of Strategic Insights based in Minneapolis, Courtney has spent more than 14 years at the intersection of market research and UX research. She helps technology clients understand their customers, evaluate opportunities, and make product and go-to-market decisions with confidence.

Working across B2B and B2C products, she has helped teams define product vision and success metrics, build UX metrics frameworks for go/no-go launch decisions, and identify unmet needs through customer discovery, jobs-to-be-done research, and market and competitive analysis.

Prior to joining GBK Collective, Courtney was Senior Director of UX Research for Devices & Services at National Research Group. At Meta, she led strategic research across Oculus VR, Portal for Business, and cross-platform AR, VR, Instagram and Facebook experiences. Earlier, as a Research Director at Ipsos, she led mixed-methods programs on product strategy, positioning and market expansion, scaling new research approaches across international markets.

Courtney holds a B.A. in Sociology, with a minor in Public Relations, from Gonzaga University.