Jared Piraneo
Executive Vice President, AI Strategy
Jared is an Executive Vice President of AI Strategy at GBK Collective. His role focuses on the intersection of innovation, automation, and adoption of AI in all phases of the research process. Throughout his career in advertising and marketing, he has extensive experience in operations, product, and analytics. Before joining GBK Collective, Jared helped lead Ipsos’ Behavioral Data Group, focusing on combining multiple data sources to answer complex marketing questions. He helped productize and scale the analysis, automation, and visualization of various market research studies. Jared previously worked at WPP’s Media Innovation Group analyzing programmatic media campaigns after receiving his BA from the University of Delaware.