Lisa Van Pelt
Senior Director, Research & Insights
At GBK Collective, Lisa leads large-scale tracking studies across both domestic and international markets. Over her career, she has designed, executed, and analyzed research for a wide range of industries, including consumer goods, healthcare, technology, communications, and financial services.
Before joining GBK, Lisa held senior research roles at NielsenIQ (formerly GfK) and Harris Interactive. She earned a Bachelor of Science in Marketing and Management from York College of Pennsylvania.