Marni Hirschorn

Senior Vice President, Research & Insights

Marni Hirschorn is a Consumer Insights Leader with more than two decades of experience helping B2B and B2C brands uncover what drives behavior and translate data into strategic action. She has built and led high-performing teams and brings deep expertise across global quantitative and qualitative research methodologies. Marni’s career has spanned roles at Kantar Millward Brown, Givaudan, OTX, Ipsos, and Savanta, where she worked across all stages of the research lifecycle, including design, execution, analysis, and storytelling, partnering with diverse clients, industries, and audiences. Known for her commercial mindset and collaborative leadership style, she connects human insights with business impact to drive growth for the brands she partners with. Marni earned her Bachelor of Business Administration in Marketing, with a minor in Psychology, from the University of Massachusetts Amherst’s Isenberg School of Management.

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