melanie oltmann
Senior Vice President, Qualitative Practice Lead
Melanie is GBK Collective’s Qualitative Practice Lead. Her 20+ years in Market Research includes research operations, project management, strategic consulting, and qualitative research design & execution. Despite many of those years spent on the quantitative side of the business, Melanie is a “qually” at heart. She is an active member in QRCA (Qualitative Research Consultants Association) where she loves participating in continuing education webinars, serving on volunteer committees, and attending conferences with others in the qualitative space.