High definition wisdom
Our collective perspectives and ideas.
Generative AI’s Impact on Customer Experience and Decision-making with Wharton's Stefano Puntoni
Wharton Professor, Director of AI at Wharton, joined the Modern Customer podcast with Forbes columnist Blake Morgan today to discuss GBK’s recent study, The Rise of Generative AI in the Enterprise.
Among the topics explored in the episode: how will generative AI impact customer experience and marketing, what adoption and usage trends are we seeing, and why firms need to take a more strategic approach when applying gen AI and data to decision making.
Forget The Hype. Here’s What Enterprises Are Actually Doing with Generative AI
GBK President Jeremy Korst shares key takeaways from his conversation with Stefano Puntoni, Professor of Marketing at The Wharton School and Faculty Co-Director of AI at Wharton, and Forbes columnist Adrian Swinscoe on the Punk CX podcast.
Jeremy and Stefano share the results of GBK’s study on “The Rise of Generative AI Across Enterprises”. Among the questions we explored in the episode: what are the biggest use cases and emerging applications for generative AI? How will it affect the future of work? What are the biggest concerns or barriers to adoption? And finally, what guardrails should leaders put in place as they apply generative AI with their teams?
The Impact of Generative AI on Media and Entertainment: Insights from Dr. Anthony Palomba
We're in the early stages of arguably one of the most transformative technology trends ever with the emergence of generative AI. Not only is it making a significant impact on consumer insights, marketing, and analytics – our core focus at GBK Collective – it's also reshaping roles across industries.
In this blog post, I discuss how generative AI is transforming the media and entertainment industry with insights from GBK Advisor Dr. Anthony Palomba, Assistant Professor at the University of Virginia Darden School of Business, who has been working first-hand with Hollywood writers, directors and producers to effectively apply AI models to complement their creative process.
What Is the Future of AI?
What Is the Future of AI?
GBK Co-Founder and Wharton Professor Eric Bradlow, Vice Dean of Analytics at Wharton, shares key takeaways from his recent Wharton “AI in Focus” podcast interview with Wharton Professors Kartik Hosanagar and Stefano Puntoni, Faculty Co-Directors of AI at Wharton. He also touches on some related findings from GBK’s extensive new study on “The Rise of Generative AI Across Enterprises”.
Among the questions explored: What is the future of AI? How is it transforming industries and organizations? How will AI affect the future of work? What role should it play in decision-making for leaders? And what are the best practices for leaders in applying generative AI with their teams?
The Rise of Generative AI Across Enterprises: Insights from GBK’s New Report with Dr. Stefano Puntoni, Director of AI at Wharton
A new study by GBK Collective and AI expert Dr. Stefano Puntoni, Professor of Marketing at The Wharton School and Faculty Co-Director of AI at Wharton, shows that generative AI adoption has reached a tipping point within enterprises. Not only do the majority of enterprise leaders now use generative AI – they are also planning a substantial increase in generative AI investments in the next 12 months.
Conducted with 672 senior leaders from U.S. enterprises, each with annual sales surpassing $50 million, the survey also offers some eye-opening insights on the adoption of generative AI by functional area, emerging applications and use cases by industry, as well as adoption drivers and barriers.
Key Learnings from Sawtooth’s 2023 Analytics & Insights Summit
Key Learnings from Sawtooth’s Analytics & Insights Summit
I was fortunate to recently attend Sawtooth's Analytics & Insights (A&I) Summit, where leading analytics professionals discussed new research and shared some of the latest methods and applications of consumer insights and marketing science.
This year’s conference did not disappoint! Below I share some of the key takeaways and themes from the event, which demonstrate how marketers can apply advanced analytics techniques to better measure consumer preferences and behavior, thereby improving business decision-making and increasing return on marketing investments.
The Future of Marketing Analytics: Highlights from MSI's 2023 Conference
The Future of Marketing Analytics: Highlights from MSI's 2023 Conference
As the Vice Dean of Analytics and Chair of the Marketing Department at the Wharton School, it was great to help host the Marketing Science Institute’s Analytics Conference on campus this year. I really look forward to MSI events as an opportunity to meet with other leading academics and practitioners to discuss the latest analytics methods and their applications. Below, I share some of my takeaways from the most discussed themes from this year’s MSI conference, along with a few areas I was surprised (from a “traditional statistics” perspective) didn’t come up more.
Data Science To The Rescue: Tackling Real-World Problems With Analytics
Data Science To The Rescue: Tackling Real-World Problems With Analytics
Data science has the power to solve real-world problems and create social good. Earlier this week I had the honor of moderating the University of Pennsylvania’s latest Inspiring Impact virtual series. The panel, entitled "Data Science To The Rescue: Tackling Real-World Problems With Analytics” featured Penn faculty experts Dr. Raina Merchant, Prof. Desmond Upton Patton and Prof. Greg Ridgeway, each of whom are harnessing data to solve different problems – from improving health care outcomes to identifying crime patterns to mitigating the risks of social media.
Below, I share some of the key takeaways from our conversation – from the power of predictive analytics to the impact of ChatGBT and generative AI.
More Than a Game: Applying Analytics to Decision Making In Sports and Business (Part Two)
More Than a Game: Applying Analytics to Decision Making In Sports and Business (Part Two)
In part two of our two-part blog series, we discuss key takeaways from Wharton’s recent panel on sports analytics. Topics covered include how to use analytics as a decision-making tool (even when you’re working with incomplete information), the difference between “data driven” and “data informed”, and why “gut instinct” and judgment still matter.
More Than a Game: How Analytics Gives Sports Teams and Brands a Competitive Advantage (Part One)
More Than a Game: How Analytics Gives Sports Teams and Brands a Competitive Advantage (Part One)
In part one of our two-part blog series, we discuss key takeaways from Wharton’s recent panel on sports analytics. Topics covered include the evolution of Moneyball, how leaders across sports and business can use data and analytics as a decision-making tool, and what businesses can learn from sports analytics (and vice versa).