GBK President Jeremy Korst shares key takeaways from his conversation with Stefano Puntoni, Professor of Marketing at The Wharton School and Faculty Co-Director of AI at Wharton, and Forbes columnist Adrian Swinscoe on the Punk CX podcast.

Jeremy and Stefano share the results of GBK’s study on “The Rise of Generative AI Across Enterprises”. Among the questions we explored in the episode: what are the biggest use cases and emerging applications for generative AI? How will it affect the future of work? What are the biggest concerns or barriers to adoption? And finally, what guardrails should leaders put in place as they apply generative AI with their teams?

We're in the early stages of arguably one of the most transformative technology trends ever with the emergence of generative AI. Not only is it making a significant impact on consumer insights, marketing, and analytics – our core focus at GBK Collective – it's also reshaping roles across industries.

In this blog post, I discuss how generative AI is transforming the media and entertainment industry with insights from GBK Advisor Dr. Anthony Palomba, Assistant Professor at the University of Virginia Darden School of Business, who has been working first-hand with Hollywood writers, directors and producers to effectively apply AI models to complement their creative process.