Brandon Isaac
Senior Director, Research & Insights
At GBK Collective, Brandon leads large-scale research programs across both domestic and international markets. Brandon has been responsible for leading the design, execution, analysis, and activation of research engagements that address a wide range of client objectives. His work spans ad effectiveness, product and message optimization, brand positioning and tracking, persona development, and pilot testing, across both consumer and B2B audiences.
He brings deep expertise in the media and technology sectors, along with significant experience supporting clients in financial services, healthcare, and consumer packaged goods (CPG).
Before joining GBK Collective, Brandon was a Director on the Market Strategy & Understanding team at Ipsos. He has also held roles at Maru/Matchbox and Lieberman. Brandon earned a B.A. in Cognitive Science from the University of Pennsylvania.