Neelam Rawat

Research Manager, Research & Insights

Neelam Rawat brings over 8 years of experience in consumer insights, market research, and research leadership. She has a strong track record of delivering strategic, data-driven insights for Fortune 500 clients across industries including consumer packaged goods, FMCG, healthcare, wellness, and personal care, spanning the US, Europe, and Middle East.

Before joining GBK, Neelam held leadership positions at Knowledge Excel, WNS Global Services, Course5 Intelligence, and Jasper Colin Research. Throughout her career, she has led complex research initiatives spanning brand health tracking, consumer segmentation, pricing, product innovation, and concept testing. She brings expertise in quantitative research, client relationship management, and team leadership, with a growing focus on leveraging AI and social listening to enhance research efficiency and uncover deeper consumer insights.

Neelam holds a Post Graduate Diploma in Management (Marketing) from IMRT Business School, Lucknow, and a Bachelor of Commerce from Lucknow University.