PATRICK MORIARTY

Senior Vice President, Analytics

Patrick is Senior Vice President of Analytics at GBK.  He has over 30 years’ experience leveraging advanced analytics and AI (10+), to guide data-driven commercial strategies for clients across the Technology, Media, Telcom, FinTech, Retail and Consumer Products industries.  Patrick has deep experience in the areas of Brand Strategy, Revenue Growth Management, and Marketing Performance.  He has also led many companies across the  aforementioned industries, to evolve their data, analytics and insights strategies, in light of the quick pace of change in today’s highly dynamic market.

Prior to joining GBK, Patrick held leadership roles at Kantar, EY, Deloitte Digital, IRI (Circana) and OTX (IPSOS) guiding analytics and data science teams to drive commercial growth. Patrick has spoken at numerous marketing events & conferences and has contributed to features for a number of Podcasts, ABC News, NPR and The Financial Times. His thought leadership efforts have been recognized with awards from Accenture, the ARF, the POI and AMA.

He obtained his Ph.D. in International Political Economy from Rice University and holds a BA in Political Science and Economics from Virginia Commonwealth University